Some days aren't A-to-B. Five meetings across town, a site visit with an unknown finish, a guest who wants Harrods then Hampton Court — for those, hire the car and chauffeur by the hour. The same driver stays with you all day, waits outside every stop, learns the schedule, and flexes when it slips. From £45 per hour (3-hour minimum), fixed rate agreed at booking, luggage and shopping guarded in between.
As directed
You don't book journeys — you book time. From the moment the car arrives, it goes where you say, waits where you stop, and re-plans when you do. No re-booking between meetings, no surge quote for the next hop, no stranger driver every leg, and no watching a meter while a lunch overruns.
Share the day's rough shape in advance and the chauffeur pre-plans parking, drop points and timings for each address — then holds position outside every stop so the car door opens the moment you appear.
Coats, laptops, sample cases and shopping stay locked in a car that's never far away. Take calls between stops in a quiet cabin with charging and water — many clients treat the back seat as the day's third office.
One agreed hourly rate covering driver, vehicle, fuel and waiting; central-London parking and any Congestion Charge handled by the driver and itemised transparently. Overruns simply extend at the same rate.
Who books hourly
A PA books 9am–6pm for a principal with six appointments from Canary Wharf to Paddington. The driver sequences the day, absorbs every overrun, and the boss never once looks for a car. For investor-day versions with strict timing, see our roadshow service.
Surveyors, partners and architects touring four properties before lunch — muddy boots in the boot, plans across the back seat, and a driver who's already found the site entrance the satnav missed.
A visiting spouse or client takes the car for Westminster, the V&A, Harrods and tea — an unhurried, door-to-door day with every bag guarded, arranged by the PA in one booking.
Board meetings, medical days and negotiations end when they end. Hourly hire means the car outside simply waits — no re-booking at a stressful moment, no midnight surge.
Rates in detail
| Vehicle | Per hour | Half day (4 hrs) | Full day (8 hrs) |
|---|---|---|---|
| Saloon (up to 3 passengers) | from £45 | from £170 | from £330 |
| Executive — Mercedes E-Class / BMW 5 | from £55 | from £210 | from £400 |
| MPV 6-seater (teams & families) | from £60 | from £230 | from £440 |
| S-Class VIP | from £75 | from £290 | from £560 |
3-hour minimum on hourly hire; time counts from your requested start at the first pickup. Rates include driver, vehicle, fuel and all waiting within Greater London; parking and Congestion Charge, where incurred, are itemised at cost. Journeys finishing well outside London are quoted with a return allowance at booking. Account clients can run hourly hire on the monthly invoice.
FAQ
From £45 per hour for a saloon and £55 per hour for an Executive Mercedes E-Class or BMW 5 Series, with a 3-hour minimum. Half-day (4-hour) and full-day (8-hour) rates work out cheaper per hour, and every rate is fixed at booking — waiting between stops is included.
Yes — waiting is the point of as-directed hire. The chauffeur holds position outside each stop (or as close as parking allows) so the car is ready the moment you finish, with no waiting fees on top of the hourly rate.
Yes — one chauffeur and one vehicle for the whole hire. The driver learns your schedule, your preferences and where you like to be dropped at each address, which is exactly what repeat hourly clients value most.
The hire simply extends at the same agreed hourly rate — tell the driver or dispatch and carry on. You'll never be renegotiating a fare mid-afternoon or watching surge pricing at 7pm.
Freely — as-directed means the schedule is yours. Add a pharmacy stop, drop a colleague, reroute to a different restaurant; the driver re-plans on the move and nothing needs re-booking.
Yes — anywhere in Greater London at standard rates, and beyond by arrangement: Home Counties site visits, day trips to Oxford or the coast, and multi-city days are quoted as fixed day rates at booking.
Yes — hourly and day hire run on corporate accounts with the same cost-centre tagging as journey bookings, appearing as a single coded line per day on the monthly invoice.
Same driver & car all day · waits at every stop · from £45/hr · fixed rate · parking handled
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The precision version — investor days with minute-by-minute schedules.
Single journeys on behalf, with tracking and updates to the booker.
Choose the cabin for the day — E-Class, S-Class or V-Class.
Hourly hire with privacy protocols for high-profile passengers.
Run day hires through one coded monthly invoice.
Fixed-price executive transfers when the day starts at Heathrow.